Art Space 304

Artspace 304, formerly known as Carbondale Community Arts, sought a new brand identity and website that reflects the organization’s role as the preeminent center for art, culture and community in southern Illinois and recognition of its unique ‘recycled modernist’ building—a mid-century architectural jewel.

For the brand identity, I designed custom typography inspired by the Artspace 304 building and a typographic and visual system incorporating custom illustrations that would be dynamic in both digital and print use. The identity was designed to be timeless, accommodate future sub-brands, and be welcoming, respectful, and appreciative of varied cultural needs, backgrounds, and disciplines.