Integrated fundraising campaign for University of Health Sciences and Pharmacy in St. Louis

Led the creative development and design for UHSP’s Founders Day Giving Challenge, an integrated fundraising campaign created to engage alumni, donors, and institutional partners during a focused giving period. The campaign connected the university’s legacy with a clear, contemporary giving message, using historic visuals and St. Louis College of Pharmacy seal-inspired elements to create a tone that felt celebratory, credible, and rooted in the school’s history.

I developed the visual direction, campaign system, typography, and cross-channel design approach, carrying the work from concept through final production. The campaign extended across direct mail, email, and social media, creating a consistent visual and messaging system across print and digital touchpoints.

Deliverables included a campaign identity, direct mail postcard, email campaign, social media graphics, digital campaign assets, and print production. Each piece was designed to build recognition, encourage participation, and motivate donors to take action.

The campaign helped support a record-setting fundraising effort, raising $80,031 from 226 donors and increasing giving by 135% year over year. The consistent system helped create recognition across channels while giving the advancement team a flexible toolkit for donor outreach.