Financial Services
Senior Graphic Designer
Dan McManus, 2007—2009
Campaigns created for Sun Life Financial
Sun Life Financial Call Campaign Launch
Developed for Sun Life Financial’s Bank channel, this campaign enhanced the sales call experience by providing targeted, visually engaging materials. The campaign received the Insurance Marketing and Communications Association Showcase “Best of Show” award and was nominated for The American Business Awards’ “Best Marketing or Sales Brochure.”
Sun Life Financial Product Launch
Led the creative development for Sun Life Financial’s Living Benefits product launch, delivering targeted, high-impact materials that drove awareness and engagement
Sun Life Financial’s Retirement Blueprint campaign
Led the design and art direction for Sun Life Financial’s Retirement Blueprint campaign, creating targeted materials for prospective annuity clients to drive engagement and understanding.
Graphic Designer
Dan McManus, 2005—2007
Campaigns and Collateral created for Commonwealth Financial Network
Commonwealth Financial Network Winner’s Circle Broker Conference
Designed 4–6 color marketing materials and branding for “Winner’s Circle” Broker/Dealer conference—including invitations, program books, stationery, and microsites—and produced campaigns for trade magazines, prospect mailings, and technology newsletters.
Commonwealth Financial Network Preferred Portfolio booklet
Designed and art-directed a Zen-inspired booklet for Commonwealth Financial’s “Preferred Portfolio Services,” reassuring clients and reinforcing confidence in the investment option.